Agency: Jess Glebe Design
Project Type: Produced, Commercial Work
Client: Small Batch Kitchen
Copywriting, Tagline: Caitlin Riley, C.R. Copywriting
Product Photographer: Jess Glebe, Jess Glebe Design
Location: Wyncote, USA
Packaging Contents: Spreads and Condiments
Packaging Substrate / Materials: Glass Jar
Printing Process: HP Indigo Digital Printing
After four years of crafting delicious and unique recipes, Small Batch Kitchen was ready for a facelift. We sampled their products and realized they needed more than small label touch-ups; their flavors were too good to be paired with branding, packaging, and copy that didn't taste right. The client agreed, and we were off to the races. After much conversation, we generated a well-rounded presentation of taglines, logos, label designs, and messaging. We tackled a total of 17 SKUs, delivering a cohesive design and unique flavor descriptions for each, while staying true to the overall tone of the brand.
What's Unique?
This packaging features a custom dieline that allowed us to maximize the logo and tagline on the label with minimal front panel space, given the small 8oz jar size. Each lid highlights natural watercolor images of ingredients specific to each SKU.
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