Design: Break Design
Project Type: Produced, Commercial Work
Client: KDV group
Location: Milan, Italy
Packaging Contents: Coffee
The new coffee brand VERANO is a collaboration among Italian design agency BREAK and the group of companies KDV.
The product line includes coffee beans, instant and ground coffee, on flow-pack packaging format.
The agency was requested to develop a bright and memorable design for a premium class product. The creative concept is based on geometric shapes and bright color contrasts, that emphasizes the emotional character of the brand. The logo is made with strict and elegant font with personalized graphic elements.
The shoot of product zone was carried out in Milan with a professional “barista”.
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