Design: Extreme Agency
Creative Director: Florence Verne
Photographer: Jean-Marc Roy
Art Director & Shooting Stylist: Heidi Vigroux
Graphic Designer: Charles Pellerin
Senior Graphic Manager: Olivier Testu
Account Director: Laurence Bourlet
Account Manager: Sara Estivill
Project Type: Produced, Commercial Work
Client: Les Petits Prödiges
Location: Clichy, France
Packaging Contents: Eco-responsible deodorants, cotton flower, charcoal, lemon
Packaging Substrate / Materials: 100% natural, plastic free, cruelty free
Les Petits Prödiges, a young French care brand, chooses Extreme agency for the packaging design of its new range of 100% natural, made in France and eco-responsible deodorants.
The brand has just successfully closed a crowdfunding campaign on Ulule, with a total of more than 3,500 presales and a target reached over 1,180%! The products are now in production and will be put on sale from April on the brand's website and in partner concept stores.
The agency has created a graphic design combining colorful pastel patterns and illustrations that remind natural ingredients used in each reference: cotton flower, charcoal and lemon. The naive lines express the playful personality of the brand. The creative ambition was to find a symbiosis between an attractive, trendy, feminine design and the efficiency reassurance of this product in the hygiene category.
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