Design: Todd Anderson
Project Type: Produced, Commercial Work
Client: LithaFlora
Location: Cape Town, South Africa
Packaging Contents: Tea Blends, Soap and bath salts
Packaging Substrate / Materials: Cardboard, Paper
Printing Process: Digital printing, Foil stamping
The ‘Litha’ brand, (pronounced lee-tah) which means ‘star’ in Zulu, required packaging for tea blends, bath salts and cleansing bars. Created to look both high-end and to imply the health benefits of the products, the packaging needed to also be easily transferable across the range of different packaging vessels.
The colours used in the packaging was chosen to reflect the medicinal herbs and flowers from the Cape Floral Kingdom used within the products.
What's Unique?
The design had to work successfully across a number of different products, yet maintain its value.
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