Lugana Abate

Agency: Kito Studio
Creative Direction: Davide Chito
Photography: Michele Sirigu
Project Type: Produced
Client: Lugana Abate
Location: Desenzano, Italy
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Paper

Kito creates a materical label close to the Abate family, which for generations has been paying a tribute to the land, has decided to produce a limited edition of only 6,000 numbered bottles of the Lugana wine.

The label design project is a sensory work, made of tactile and visual emotions transmitted with elegance by signs and spaces that are developed on four different levels of high and low relief. These 4 levels represent the generations of the Abate family: from the father, charismatic man who loved the land, to the two ingenious and extroverted brothers up to the small Athena, one of the owner’s nephews, represented by the smallest letter.
This label not only has four different levels, but has also four completely different typefaces, that are redefined according to the elements that distinguish the family’s vineyards: the earth, one of the most intense and ancient elements, the stones that surround the entrance and act as a border of the wine estate, the vineyards and its precious fruits.
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After months of research, the designers create a printable natural pigment, obtained from the dehydration of Lugana wine. With this brand-new color, Autajon printed on the label all the important wine information and the winery’s brand, that in its essence contains all the love and passion that binds the Abate family to its product.

Lugana Abate is not just a wine, but an experience that awakens all the senses: from the sight, which is captivated by the minimal elegance of the graphics, to the touch, stimulated by the self-adhesive paper Cotone Extra White Ultra WSTM produced by Arconvert

What's Unique?
The label design project is a sensory work, made of tactile and visual emotions transmitted with elegance by signs and spaces that are developed on four different levels of high and low relief. These 4 levels represent the generations of the Abate family.

Natural pigment, obtained from the dehydration of Lugana wine. With this brand-new color, Autajon printed on the label all the important wine information and the winery’s brand.