mýrdal

Design: Jaclyn Corallo
Project Type: Student Project
School: RMIT, Melbourne, Australia
Course: Communication Design
Tutor: Renato Gallina
Location: Melbourne, Australia
Packaging Contents: Icelandic Teapot
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

Student concept project for an Icelandic brand named "mýrdal". Mýrdal is a completely conceptual homewares brand from southern Iceland’s rural village of Vík í Mýrdal, that specialises in teapots made from Volcanic Rock. I have created a booklet, packaging and a swing tag for this project, which are all inspired by the brands origins and Icelands vast mythology and landscape. When designing the packaging and overall brand identity, I focused on dark green and light grey hues, to represent the traditional mossy Icelandic mountain range. I paired these with splashes of “dusty” pink and dark black and white imagery, to add a modern touch and sense of luxury to the packaging.

What's Unique?
It has a unique branding concept and aesthetic. The product in general is very unique, and almost unheard of. The packaging concept uses colouring that is not stock standard, and stands out in a crowd of colours.