Design: Pointbleu Design
Location: Spain
Project Type: Produced
Client: Atlantic Groupa
Packaging Contents: Soda
Packaging Substrate / Materials: Glass Bottle
Cockta is an icon beverage of the Balkan’s lifestyle born in the 50s. During the past years, its uniqueness has been diluted with cola’s category cues and our new design aims to be a tribute to the original Cockta. Based on a new brand positioning “positively different” we capitalize on the recipe and its rose-hip taste to create the new bottle and graphic designs. The label and brand block, shaped as a rose-hip, give life to our blend, while graphically the combination of the new brand logo and color coding mark the tribute to its original design.
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