Agency: Watermark Design
Creative Director: Darcey Lacy
Graphic Designer: Sarah Hade
Location: United States
Project Type: Produced
Client: Obsession Wines
Product Launch Location: United States
Packaging Contents: Wine
Packaging Substrate / Materials: Aluminium
Printing Process: Digital Printing
Obsession wines, located in Lodi, California, approached Watermark looking for a more modern & dramatic design as they moved their wine into cans. Watermark fused an ode to the California sunshine into a unique typographic approach to create their new logo design. We then developed this into a bold pattern to create a canned wine design you can be #obsessed with.
What's Unique?
The can sleeve design allows the aluminum to show through, creating a metallic effect which evokes the California sunshine
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