Agency: Widarto Impact
Director of Brand strategy & design: Eko Widarto
Location: Indonesia
Project Type: Concept
Packaging Contents: Mineral Water
Packaging Substrate / Materials: Plastic Bottles
Printing Process: Digital Printing, Screen Printing
SAM Mineral Water is a mineral water manufacture from East Java, Indonesia. To be able to face the challenges of the times and gain market sympathy on retail shelves, SAM mineral water rejuvenates the brand by making changes to the brand identity system and packaging design.
What's Unique?
This rebranding targeting for supporting woman leader. All campaign is about woman leader spirits. If a leader drinks SAM, the followers will drink too. Who is the followers? A man, a child, family, staff, and others.
0 comments : SAM Mineral Water rebranding
Post a Comment
STRICTLY NO SPAM. Tell us what you think about this packaging project. No external links allowed, all comments with links will be marked as spam.