SumoWell SmartPlate

Design: Our Revolution
Location: Australia
Project Type: Produced
Client: SumoSalad
Product Launch Location: Australia
Packaging Contents: Ready Meals
Packaging Substrate / Materials: Cardboard

As a follow up to the successful launch of the new retail food brand ‘SumoWell’, consumer branding agency Our Revolution have worked in conjunction with SumoSalad to create their latest product innovation within the range, ‘SmartPlate’.

The SumoWell SmartPlate range offers perfectly portioned ready meals giving consumers just the right amount of smart carbs, protein and vegetables.

With ‘convenience’ being a steadfast consumer trend, SumoWell SmartPlate is an offering that satisfies consumer demand for efficient meal-time solutions whilst also delivering nutritionally balanced food for those who desire delicious, healthy choices within the ready meals category.

Jen Doran, Creative Director of Our Revolution, says: “As we helped SumoWell extend their portfolio into new retail categories, it was important to retain the integrity of the brand purpose and ensure this was brought to life visually through a unifying brand idea. It was also important to pragmatically educate consumers on what the ‘SmartPlate’ is and how this is a benefit to their lifestyle and diet. Utilising the packaging design to achieve this was crucial.”

To date the SumoWell range has been extremely well-received by consumers and retailers.

“As Australia’s trusted health brand, we are driven by actively listening to what our consumers want. SmartPlates are part of our big plans for multiple product extensions this year,” said Luke Baylis, Founder and CEO of SumoSalad.

The range is available in four flavours in IGA.