Efsoia

Design: Ranio Sarri
Location: Greece
Project Type: Concept
Packaging Contents: Olive oil
Packaging Substrate / Materials: Glass

In the beginning of the 20th century, Spilios Panagiotopoulos started to cultivate his olive trees in Filiatra, in order to extract their oil and provide the best food for his family. With love and respect for the olive tree, he took care of it all year long, and it repaid him with its oil. The nutritional and beneficial properties of the olive oil enabled the family of Spilios Panagiotopoulos and his children to grow up during the difficult years of the war. The love, care and respect for the tree continued with Fanis Panagiotopoulos, son of Spilios. Fanis has been cultivating and nursing his father's olive trees for over 70 years, with the same purpose, to provide the best food for his family.

The knowledge and love for the olive tree, developed throughout the years, regarding the care of the olive trees and the production of an excellent quality olive oil, have led us to the same goal; to provide you with the best food product. The care of the olive tree begins with its cultivation and goes through the way of harvesting, processing, producing and packaging of the oil. The extra virgin olive oil "Euzoia" contains all the special properties of the oil to a greater extent. It consists of our proposal of health, energy and well-being for your daily diet. An oil which is rich in monounsaturated fats and antioxidants; a nutritional treasure! We are proud to be able to offer you prosperity in your daily life as we have for so many years in our own family!

The design concept:
My aim was to combine prestige with a minimal disposition. Symbol of the logo is a greek woman with elegant ancient sense. My client wanted to express care about people's health, so I designed an elegant woman who look caring from the position of her body.