Design: Marisol Lozano
Location: United States
Project Type: Produced
Product Launch Location: United States
Packaging Contents: Haircare products
Packaging Substrate / Materials: Plastic
Printing Process: Flexographic
Legacy brand ‘Hawaiian Silky’ of hair care products for textured hair is making a comeback. The launch of Hawaiian Silky Triple Butter was inspired by the naturalista. Our goal was to provide products that she desires to properly care for her hair. Products that are solution-focused, have interesting and effective ingredient stories and smell great. This trifecta ingredient story is the ultimate fusion to achieve Hydration and Definition. The packaging was developed and designed with the intent to extend brand possibilities while still being true to the brand. We are excited for people to experience the evolution of Hawaiian Silky.
What's Unique?
The packaging design was printed on metalized poly film. The mix of the shiny effect of the palms and matte label really give this packaging a unique look.
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