Design: Alo Studio
Location: Mexico
Project Type: Produced
Client: Holic Nation
Product Launch Location: Americas
Packaging Contents: Shoes
Packaging Substrate / Materials: Carboard
Printing Process: Digital Printing & Offset
Holic is a women’s footwear brand that inspires shoe lovers to aspire in a world of modern fashion.
The solution for Holic was a playful yet modern visual experience through the creation of the brand’s collateral.
What's Unique?
We created a stationary system, as well as an unboxing experience through a fun communication, that invited Holic Nation’s loyal followers to interact with the brand. Using surprise tactics like personalized thank you cards and coupons to enhance the unboxing experience, and branded hashtags (#myholics), we strived to create a community of “shoeholics” that expanded through social media platforms nationwide.
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