Design: Alejandro Gavancho
Location: Peru
Project Type: Produced
Client: Manta
Product Launch Location: United States
Packaging Contents: Coffee
Packaging Substrate / Materials: Doypack Pouch
Known in Quechua as Lliklla, “mantas” are brightly coloured knitted blankets that are worn by millions of women in the Peruvian andes and originate from prehispanic times. Each one holds a story behind its textures, shapes and colors and serve two main purposes, to keep the body warm in low highland temperatures, but also to carry produce and children.
Manta Coffee is a brand that is taking a bit of Peru, to the United States to spread our origins and an important part of our culture.
The client was clear from the beginning that they wanted to show Peru and its nature in a more figurative way; using the flowers that grow here, the mountains, even the spatuletail hummingbird, a bird that is in danger of extinction, and of course the blanket: the inspiration behind the name of the brand.
The solution was to create a scene where all of the elements can come together in harmony. The illustration was created following the idea that the blankets are done in a manual and artesanal way, just the same as coffee. The illustration was then partnered up with a modern, atemporal logotype and a colour palette that is inspired by the colors of Peru, achieving a colourful and striking packaging which tells a story as you discover each element that has been incorporated into the design.
What's Unique?
It is unique because it represents Peru in a single image and invites the consumer to get to know where the coffee originates from. It also has a cultural concept behind it that is consistent with the brand.
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