Syvash

Design: Viktoriya Aslamova
Location: Russia
Project Type: Student Project
School: Stroganov Moscow State Academy of Arts and Industry
Course: 3
Packaging Contents: Organic cosmetics
Packaging Substrate / Materials: Paper, bio-plastic, foil bag
Printing Process: Digital printing

"Syvash" packaging series is designed for organic cosmetics based on the mud and pink salt, which are mined in lake Syvash.

The lake possesses healing properties due to curative mud and large amounts of salt. It also appears red in color due to the salt-tolerant micro-algae Dunaliella salina.

The packaging series consists of two lines intended for different cosmetics: the first is for the curative mud-based and the second is for the pink salt and brine-based cosmetics.

All packages protect the cosmetics from sunlight exposure, making it preserve its healing properties for longer.

The packaging design is made by using imagery of the natural ingredients in their pristine form, which is fully consistent with how simple and natural the product itself is. The print presents the product in the raw, exactly how it appears in nature.

What's Unique?
The packaging design is made by using imagery of the natural ingredients in their pristine form, which is fully consistent with how simple and natural the product itself is. The print presents the product in the raw, exactly how it appears in nature.