Design: 2TIGERS Design Studio
Location: Taiwan
Project Type: Produced
Client: Weightstone Vineyard Estate & Winery
Golden Pin Design Award PR: Daniel Cunningham
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass, tissue paper, cardboard, wood
Printing Process: Digital printing
The central philosophy of Weightstone is embodied in the illustration on the label of the bottle. This is a barrel-aged wine awaiting to be decanted and appreciated, thus a hint of classical demeanor is preserved amid the contemporary design. The logo is presented in the form of a family crest. The ox is a symbol of Taiwanese agriculture and the spirit of diligent hard work. The combination of W and S, as well as the overlapping lines, signify Weightstone's down-to-earth qualities and heritage. Winemaking is typically associated with European culture and Weightstone stays true to itself as a new world wine. Eastern spirit and culture is represented by plum blossom, orchid, bamboo, and chrysanthemum. These flowers of four seasons also portray the climate-dependent nature of farming.
What's Unique?
The glass bottles are all specially designed for Weightstone in this unique, sloping shouldered form, which is normally associated with grapes such as Pinot Noir, Chardonnay, Syrah, and Grenache.
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