Agency: Three-Headed Design
Designer / Illustrator: Zac Jacobson
Creative Director: Trevor Shorey
Location: United States
Project Type: Produced
Client: Green Thumb Industries
Product Launch Location: United States
Packaging Contents: Cannabis Pre-Rolls
Packaging Substrate / Materials: Metal
Dogwalkers cannabis pre-rolls are inspired by the simple pleasure of leisurely strolls with their special pup, Bailey. They believe the best pre-rolls offer a moment of unconditional enjoyment, just like a walk around the block with your loyal four-legged friends. That’s why they make Dogwalkers with wholehearted affection. Only premium flower. Always finished by hand.
Dogwalkers wanted to re-brand and re-package all of their products to feel less medical and appeal to users both medical and recreational with the ever-growing cannabis market. We were tasked with creating a brand identity and applying that look to the new packaging. Based on the design idea of "Enjoy the Journey", which is also their tagline, we wanted the brand to feel vintage and warm, with a hint of wonder. While you can see the packaging overall feels vintage, there are also unexpected pastel color choices for the strains that hint at the idea of "wonder".
The idea of warmth comes into play with dog illustrations (found on exterior box packaging) and by donations. Dogwalkers is committed to helping animals in need so that each and everyone can find a loving home. They partner with four animal rescue organizations in states where Dogwalkers are sold: Foundation for TJO Animals (MA), TAPS No-Kill Shelter (IL), the Nevada SPCA (NV), and PetConnect Rescue (MD).
What's Unique?
The metal tin allowed us to emboss and deboss on brand elements, creating another layer of aesthetic appearance and touch to the consumer. The tin is also very functional, allowing consumers to place the tin in their pockets without the pre-rolls being bent or destroyed.
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