Floga wine

Design: eiyou studio
Location: Greece
Project Type: Concept
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle

This is a project that didn't come into production from the client (wine's name was changed)

Brief:
A local winery needed new packaging. We were asked to make one that should:

• refer to its old one but with a modern approach
• remind the taste of the wine, as it is like a "journey" to the world of senses
• respect and emphasize the tradition and history of the winery's place
• be modern

The name of the winery was inspired by Homer's "Odyssey" with previous packaging having a lithography showing Evmaios and Odysseus drinking next to the fire. So by keeping the "illustration" part, we made new illustrations, all hand-drawn, that show parts of the Odysseu's adventure. Each wine variety - another scene from Homer's "Odyssey", accompanied by dialogues in ancient Greek from each scene.