Scents of Ilha Formosa

Designer: Sarah Tsai
Creative Director: Curtis Ju
Location: Taiwan
Project Type: Concept
Packaging Contents: Scented Candle
Packaging Substrate / Materials: Rainbow Metallized Holographic paper
Printing Process: Digital printing

Concept
Scents of Ilha Formosa is a series of packaging consists of a set of four-component boxes that illustrate continues images of rolling hills with holographic effects. Each packaging represents a Taiwanese tea varieties, Iron Goddess, Oriental Beauty, High Mountain and Osmanthus Oolong.

Inspiration
The project Scents of Ilha Formosa packaging was inspired by local Taiwanese tea culture. Taiwan is home to some of the world’s finest tea varieties, known for its unique fragrance. Combining the aromas of tea into scented candle/fragrance product invites centuries of tradition to meet modern lifestyle.

What's Unique?
Traditionally, tea culture represents the image of mild, gentle, elegance and graceful. Its aroma depends on several factors such as water temperature and brewing time, like how holographic materials reflect different viewing angles and lighting environments. We created the packaging design with pastel colors to mimic the images of traditional tea culture and highlighted the design with holographic spot varnish to create the characters of everchanging aromas.