Ukiyo-е chocolate Limited Edition

Design: Vsevolod Abramov
Location: Russia
Project Type: Produced
Client: okasi
Product Launch Location: Global
Packaging Contents: Chocolate with additives
Packaging Substrate / Materials: Paper
Printing Process: Printing and embossing

Design of packaging for a limited collection of chocolate created for the State Hermitage and a collection of works by Japanese authors of the Ukiyo-e period.

My task was to introduce people to the art of that period and create the feeling of a limited collection from one of the country's most famous museum.

The choice of equipment is not accidental, the embossed packaging refers to the engraving technique that embodies Ukiyo.

What's Unique?
A unique opportunity to push back the image with an ordinary pencil and packaging, inside is an insert with detailed instructions.