Design: Caliptra Creative Agency
Location: Argentina
Project Type: Produced
Client: Desquiciado Salvaje Garnacha
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle
Line extension for Desquiciado Wines.
For this Desquiciado Salvaje Garnacha we decided to prioritize the graphic coherence according to the entire wine line. The composition of this label contains the strength, ferocity and power figure of a wild animal.
In this case, the figure of the white rhinoceros was taken to represent the great body and structure of this wine. The strokes of the animal were worked with serigraphic lacquer causing a true multisensory experience for the consumer.
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