Petit Baron

Design: In Spirit Design
Location: France
Project Type: Produced
Client: Nous les Vignerons de Buzet
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle, Paper
Printing Process: Digital printing, tactile varnish

In Spirit Design was asked to create the visual identity system for “Les Vignerons de Buzet” wine ranges, in order to foster and establish a consistent brand architecture, while transmitting the brand values and committed positioning in terms of CSR.

The cooperative will now have a unique capsule and a single size of eco-designed label for all the bottles. The new brand name starting with "Nous" ("We") signs the capsules in the same way as in a manifesto, and the new VB symbol is fixedly positioned on all the labels. This brand sign is dynamic, growing, positive, welcoming and benevolent: the "V", from "Vignerons" reflects the action, vitality and adherence of all members of the cooperative to a similar visionary and innovative approach; it extends into the natural and welcoming curves of the “B” from Buzet AOC, shaped as a heart, reflecting the generosity of their action.

Packaging range is now consistent: while keeping the unique identity of each product, consumers can now easily identify that the different wines come from the same committed winemaker.

Petit Baron is a new product that invites to enter into the world of Nous les Vignerons de Buzet. The little owl, native to the area, is a lovable symbol of the commitment of the vineyard to biodiversity. The Petit Baron wine promises pleasure combined with respect for the living world.

Regarding the owl, the illustration treatment is modern while his gaze turns to the past; The monocle representing the keen eye of a visionary who respects experience.