Smör Butter

Design: mousegraphics
Location: Greece
Project Type: Produced
Client: moo yogurt
Product Launch Location: Brazil
Packaging Contents: Butter
Packaging Substrate / Materials: Porcelain

Our client asked to be differentiated within a visually overloaded market and gave us a name that inspired our design approach: smör is the Swedish name for ‘butter’.

We created a logo that transcribes the initial S to a visual reference to the rolling spires made by a knife on the butter surface.

We created a special porcelain container that elegantly imitates a piece of butter and so completed the identification of all things butter with our client’s “smör”.