Agency: Disegna Agency
Project Director: Careth Colmenare
Location: Portugal
Project Type: Concept
Packaging Contents: Iced tea
Packaging Substrate / Materials: Aluminum
Cold Iced Tea brand created by Disegna Agency to promote feminine values into the cold drinks industry.
The goal was to create a soft drink brand to inspire entrepreneur women to launch products. The brand created incorporates elements that answer to women's concerns such as sweeteners and the origin of ingredients. The visual elements are dedicated and stylish to represent the audience in soft, light and beautiful drink.
"We believe women need to have products offering a story they feel identified with, which is why we want to inspire women to create products with this state in their mind".
What's Unique?
As a creative business, we believe that we can inspire others to create. Many people have ideas and struggle to see them come to live, as creators, we have an easy way to make it happen. By creating inspirational work we believe people can see things more tangible than they use to.
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