El Asturiano

Design: Hello Design
Location: Colombia
Project Type: Concept
Packaging Contents: Artisan Sausages
Packaging Substrate / Materials: label
Printing Process: Digital printing

The Asturian artisan sausages carefully made by The day you want me. Brand specializing in the authentic Argentine grill, aged meats and wines. For more than 10 years in the market, they decided to design their new line El Asturiano premium sausages to focus on what really makes them different, their flavor, naturalness and authentic quality.

What's Unique?
The new design aims to connect the artisan origin and the quality that the brand represents, highlighting the product in all the ranges, giving it more added value and visually perceiving itself as a product that breaks in line, raising the added value of the brand.