Manufacturer: Unicorn LLC
Location: Russia
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Popcorn
Packaging Substrate / Materials: Biaxially oriented polypropylene
Printing Process: Flexographic Printing
Holy Corn is a vibrant FMCG brand producing all-natural “better-for-you” popcorn. The product comes in a variety of flavors and formats like “ready-to eat” and “microwave”. Holy Corn is a snack with simple and delicious ingredients.
Our product is made from natural ingredients and is vegan-friendly and preservative-free. It offers an original range of flavors (Sea salt; Sweet & Salty; Sour cream, Greens & Black Pepper) and a gourmet collection (Cheese; Сoconut & Chocolate).
Holy Corn is currently represented by national retailers within Russia and the CIS with a vast network of offline and online chains including market leaders such as Magnit, Spar, Globus, Auchan, METRO, X5 RetailGroup, Wildberries, Ozon, etc. Holy Corn has been expanding its global presence with exports to the US via Amazon and is in the process of entering chains in Europe and East Asia in 2020.
Top social media influencers with a total audience of millions of followers support and promote us and help Holy Corn establish wider and deeper connections with our customers.
Holy Corn believes in young talents and collaborative partnerships, that is why the brand design was created together with the British Higher School of Art and Design. In a student and alumni competition this design was born, the design has attracted lots of attention from customers and partners and perfectly exhibits the nature of healthy and fun product. The company has global ambitions that´s why this design is loved by consumers globally.
Holy Corn packaging embodies the joy of everyday snacking. Through colourful bags and innocuous ingredients popcorn radiates fun and unity. That playfulness and innocence became the basis of the brand name. Vegetarian-friendly and preservative-free, Holy Corn deserves its halo indeed. The brand´s mascot is the sheep called Holy – her story is reflected on the back of each bag.
Holy Corn team is always in search of partnerships with brands and artists thinking out of the box. The brand has already released the joint collection with the famous Russian singer (acting as the brand ambassador) and the biggest Russian music label Black Star Inc, also collaborated with one of the biggest Russian streaming services “Okko” (with a promo code for 2-week online cinema subscription in each pack). Holy Corn also takes into consideration the most popular holidays and newsbreaks – New Year and 2020 Soccer League inspired the brand to make customized bags and involve field-related bloggers and companies.
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