Cafés Oquendo - Great Origins

Design: Mara Rodríguez - Design
Location: Spain
Project Type: Produced
Client: Cafés Oquendo
Product Launch Location: Spain
Packaging Contents: Coffee
Packaging Substrate / Materials: Plastic

Packaging design for the new line of "Great Origins" coffees from Cafés Oquendo.

It is a range of both beans and ground coffee with beans selected in different regions of countries such as Colombia, Ethiopia, Brazil and other coffee-growing countries. The collection of this fruit is carried out thanks to the work and effort of the people who cultivate and dedicate their lives to coffee and Oquendo Great Origins, which is a small tribute to a part of that group: the women collectors.

In order to do this, and following the current positioning of the brand based on the high quality of the product, we created different labels that allow us to differentiate between all the flavors in the range. These labels have a base of gold metallic ink, in the center of which we will find the illustration of the different female protagonists drinking coffee, who are dressed in typical regional costumes of the area.

These labels will be placed over a generic packaging, in which we use a combination of black and gold ink using as few elements as possible and we accompany it with a glossy finish touch that helps us to represent the premium spirit of the product.

A unique collection of coffees that will convey the intense flavor of each bean and transport us to different parts of the world at a glance.