Creative Direction: Olivier Chevillot
Art Direction & Design: Nathalie Versini
Production Artist: Serge Andres
Printer: Poly-cel
Beauty Shots: Marie-Ève Grégoire
Location: Canada
Project Type: Produced
Client: Dainty Foods
Product Launch Location: Canada
The brand has been recently completely redesigned, well balanced between tradition and modernity. The Dainty’s identity conveys brand heritage and history with a unique and distinctive teal brand colour. The new platform was designed to facilitate the identification of the rice varieties with a distinctive pattern and image for each variety.
To distinguish the new Dainty Premium rice from the main range, which is in teal shade, we took a black and white with gold highlights approach. The sepia tones also communicates the rice’s superior quality, and each graphic element has been carefully selected to express the authenticity, the generosity and the pride of this century-old Montreal brand.
0 comments : Dainty Premium
Post a Comment
STRICTLY NO SPAM. Tell us what you think about this packaging project. No external links allowed, all comments with links will be marked as spam.