Location: Vietnam
Project Type: Produced
Client: Maggi Vietnam
Packaging Contents: FISH sauce
Packaging Substrate / Materials: Paper
Printing Process: Digital printing
2020 April, Maggi Viet Nam launched a special product which known as a new version fish sauce for baby. The concept of this label is around how to illustrate product’s main material in kiddy, colorful but has to adhere to brand image.






Their idea is great, but something seems to be wrong here. If you look at how people make fish sauce, you will understand that there is no "baby fish sauce" or "adult fish sauce", that is impossible! And they only do it with product packaging! (I come from Vietnam)
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