Location: Argentina
Project Type: Produced
Client: Pellegrini cerveza artesanal
Product Launch Location: Argentina
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle, paper
Printing Process: Screen printing
Pellegrini is a small beer company located in Tandil's hills - Buenos Aires - Argentina.
We worked on the brand identity and labels.
The main idea of the project was to sintetize in a logo the geography & the nature of the place. Try to recreate in the mind´s consumer of the product the place where it was created, the place where the ideas are cooked to transport them to that place in a way. The project was printed in two colors (white & gold) in silkscreen.
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