Tribal Beef Strips

Agency: Brand Relations
Designer: Marie
Location: United Kingdom
Project Type: Concept
Packaging Contents: Jerky
Packaging Substrate / Materials: Plastic
Printing Process: Digital Printing

Tribal is a spicy beef jerky inspired by North-Western African flavours that are unlike anything else of the snack market! Brand Relations has worked hard to help this product come to life from a single idea to a fully realized product with strong branding, positioning and marketing.

The office has been busy pushing boundaries of what branding is and working to innovate this product to make it competitive in the meat snack market and enjoyed by the consumers.

Tribal Marinated Beef Strips are a new form of spicy beef jerky inspired by Kilishi which originated in Hausaland, Nigeria in Northwestern Africa centuries ago and are still loved and enjoyed today. Tribal have created beef strips that are low in fat, high in protein, and have no artificial colours or preservatives. Using the best quality of ingredients and spices like peanuts, paprika, chilli, ginger, and of course beef, Tribal delivers a spicy beef jerky, unlike any other snack (not for the faint-hearted).