Fragosikia

Agency: k2design
Creative director: Yiannis Kouroudis
Location: Greece
Project Type: Produced
Client: Rouvalis
Product Launch Location: Greece
Packaging Contents: Wine
Packaging Substrate / Materials: Glass, paper
Printing Process: Hot foil stamping & flexo

Designing wines that faithfully express a specific terroir

The slopes of Aegialia are uniquely beautiful, lush balconies overlooking the Corinthian Gulf. At the same time, they constitute one of the most remarkable wine-growing areas in the world, because their creation is the outcome of the movement of the earth’s tectonic plates that are still active in the area. Their dance created the Corinthian Gulf.

For the different Rouvalis varieties targeting the different distribution channels from select exports, refined restaurants, and cellars to supermarket shelves, a series of seven labels have been designed. While the common aesthetic and some specific graphic elements are maintained, at the same time and unexpectedly, the narrative continuity is interrupted and a different code is created for each target audience.