Location: Spain
Project Type: Produced
Client: Wineintube
Product Launch Location: Global
Packaging Contents: Mojito
Packaging Substrate / Materials: Plastic pouch
Printing Process: Flexography
Product in pouch packaging, with the possibility of adaptation into other formats: other size pouch or glass bottle with sleeve. This made me think of a design with elements able to be changed of position to be adapted into other formats keeping the identity of the brand.
The image communicates a typical scene of people going and coming, and enjoying a drink on the beach. The sea and the sky are mixed up in a dreamlike composition. The brand is built with different elements and it can be separated from the background’s illustrations to be used on merchandising or other adaptations.
The development of the project included taking some fast sketches on a beach bar to catch the environment and the way people stand and move around there. Also trying colors and position of elements to communicate this typical Mediterranean scene.
What's Unique?
The composition of the illustration is designed to be able to change the position of the elements, to be adapted into other packaging formats if needed. Keeping the identity of the brand and the beach dreamlike scene. The style of the design is different from other similar products; not just beach and ingredients images but also a storytelling.
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