Location: Peru
Project Type: Produced
Client: Ingeniería del Café - Chanchamayo S.A.
Product Launch Location: Peru
Packaging Contents: Pure Bee Honey
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing, Foil stamping
Chanchamayo pure honey is an export product of the company Ingeniería del Café - Chanchamayo S.A., located in the department of Junín, Peru. The company whose name in the market is known as Café CC Chanchamayo is an initiative of 178 coffee growers from the Chanchamayo valley who, upon being affected by various circumstances, decide to create a company that allows them to directly export their coffee to Peruvian consumers. Likewise, since coffee is their main income, they have other export products such as honey, kión, banana, etc.
The objective was to create a label for their export product, honey as long as it reflects the emblematic colors of the company, but in the process of creating two labels were designed. Both labels reflect a design that is different from the rest of other brands in the country, the "foil stamping" was added as part of the printing, which reflects the treasures that these ancient lands of Peru hide. In the first, it reflects a younger, daring, and modern image while the second reflects a traditional and sophisticated visual image in the brand's representative colors.
What's Unique?
It is unique because it not only represents Peru but also the passion of all the company's coffee growers to bring quality products. It differs from other honey brands on the local market due to its format, print finish, and design.
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