Guess Meat?

Design: Twice Design
Location: Portugal
Project Type: Concept
Packaging Contents: Plant-Based Meat
Packaging Substrate / Materials: Recycled paper

Portuguese Design studio - Twice Design - has created a visual identity for a delicious plant-based brand - Guess Meat?.

The agency was challenged to create a concept brand that would respond to a new consumer trend.

A concept brand that offers products that taste like meat with non GMO ingredients. Guess Meat? A question brand to appeal to those who still eat meat but want to reduce their consumption and has a responsibility to make a conscious choice.

For a target audience that has a healthy lifestyle, that makes a flexitarian or vegetarian diet, but that loves the taste of meat and wants quick, healthy and equally tasty solutions.

What's Unique?
Guess Meat? A question brand to appeal to those who still eat meat but want to reduce their consumption and has a responsibility to make a conscious choice.