MiniPop! Vegan Maple Bacon

Agency: Studio Unbound
Creative Director: Martyn Garrod
Location: United Kingdom
Project Type: Produced
Client: Popcorn Shed
Product Launch Location: Global
Packaging Contents: Gourmet Popcorn
Packaging Substrate / Materials: Plastic
Printing Process: Digital printing

Studio Unbound and Popcorn Shed continue with their working collaboration with the latest edition to the MiniPop! range: Vegan Maple Bacon.

This is a shining example of what Studio Unbound strives to have with all of their clients, an established partnership that continues to help businesses grow and flourish.

Popcorn Shed is a young, fun and innovative business that is taking the popcorn world by storm. Their gourmet popcorn is handcrafted through an artisan cooking process where a fresh batch of caramel is made with each production. The sector has been growing year-on-year but Popcorn Shed are in a league of their own.

Popcorn Shed continues to raise the bar with constant innovation and flavour combos. The latest to the family is the Maple Bacon flavour addition to their MiniPop! range, a range Studio Unbound designed previously to portray anything but small, but to be loud and proud.

Using contrasting colours and big typography makes for an unapologetic packaging design and the latest edition doesn’t disappoint. The contrast of the warm bacon colour against the cool green colour of the logo makes this design hard to ignore. Just because it’s smaller popcorn, doesn’t mean it can’t put up a fight on shelf.

Popcorn Shed have never been shy about their goal for world popcorn domination and their stockists tell us they are on their way! Popcorn Shed products can be found on the shelves of John Lewis, Ocado, Harvey Nichols, the Co-op and Amazon, to list a few.

‘Studio Unbound are easy to work with and they consistently create high quality work. We feel that they always push the bound of creativity’, said Laura Jackson, founder of Popcorn Shed.

Studio-Unbound are a small-but-mighty branding studio that works with aspiring founders of FMCG brands. They always try to deliver work that’s a little different, breaks the mould, and demands to be noticed.

What's Unique?
Using contrasting colours and big typography makes for an unapologetic packaging design and the latest edition doesn’t disappoint. The contrast of the warm bacon colour against the cool green colour of the logo makes this design hard to ignore. Just because it’s smaller popcorn, doesn’t mean it can’t put up a fight on shelf.