Illustrator: Tania Yakunova
Location: Ukraine
Project Type: Produced
Client: The Coca-Cola Company Ukraine
Product Launch Location: Ukraine
Packaging Contents: Coca-Cola
Packaging Substrate / Materials: Aluminium cans
Task:
Coca-Cola always been about bringing people together. This summer we are bringing our consumers together around music. Coca-Cola has been integrated into the largest Ukrainian music festivals. But how to effectively promote it?
Idea:
We create - Music limited edition cans. Series of six unique illustration of musicians with hidden brand's element. Which can collect in different music band for any musical taste of our consumers.
Results:
Transaction’s growth +90% vs previous year. And highest brand love score in region.
What's Unique?
Series of six unique illustration of musicians with hidden Coke brand's element created by local illustration.
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