Designer: Belu Design
Copywriting: Apostrophe
Location: New Zealand
Project Type: Produced
Client: Peak Social Tonic
Product Launch Location: Global
Packaging Contents: Nootropic Beverages
Packaging Substrate / Materials: Cardboard, Cotton
Peak is an alcohol-free beverage brand or ‘social drink’ that provides a healthier, more well-rounded alternative to booze. Created with innovative ingredients, such as adaptogens & nootropics, Peak is designed for the conscious drinker and deep thinker. It’s healthy, fun and satisfying without the intoxication, hangover or long-term health problems.
Fresh to the market, Peak sought a packaging solution that would provide an unboxing experience just as good as the buzz its no-alcohol, nootropic drink delivers. Full of punch, personality and pops of colour.
Peak worked with Porter Packaging to roll out multiple packaging assets, including small to large scale tuck top and hinged lid shipping boxes. Each piece carrying a distinct look, printed in full colour both inside and out with hidden branding and design details to surprise and delight the recipient.
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