Art Director: Arun Kumar VK
Location: India
Project Type: Produced
Client: N Rangarao & Sons Pvt. Ltd.
Product Launch Location: India
Packaging Contents: Deodorant
Packaging Substrate / Materials: Aluminium Can
Built on the premise of Live Bold, DNA deodorants are targeted to young men who are raring to go. The brand promise is one of finding your path as an individual – whatever the field.
What's Unique?
The idea was to open up options rather than limiting the manifestation of boldness. The use of a compass motif ties in with the concept of exploration – both physical and metaphorical. The bold pops of colour on a luxuriously rich black background add to the rugged but premium feel with a dash of drama.
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