Patria Chica, Pago Wine

Design: MABA
Location: Spain
Project Type: Produced
Client: Aylés
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle

Patria Chica symbolises a rural area, whose value is epitomised in the Vino de Pago, a homage to farming traditions and the value of tradition as a banknote.

Just as countries have symbols with which their inhabitants live and organise their lives, the Pagos have their own characteristic features, in small territories with defined borders. Patria Chica, the name chosen for this project, is a rural term loaded with symbolism and meaning. A way of appreciating the value of old traditions, whose contribution is essential to the wine-making tradition. A label and also an unmistakeable symbol of prosperity, the banknote, whose protagonist is the farmer, the man toiling land and allowing its treasure to emerge.

Textured paper whose appearance adds value and holographic effects and the watermark give a sensory feeling to the graphic.