Saltbae

Design: Aksheen Porecha
Location: India
Project Type: Student Project
School: Unitedworld Institute of Design
Packaging Contents: Rock Salt, Sea Salt
Packaging Substrate / Materials: Plastic bag/ Pouch
Printing Process: Digital Printing

Premium packaging for a farm/organic product that provides an essence of freshness, purity.

Saltbae is a brand that is known for its quality and is all about loving natural produce. Saltbae aims to provide people an option to indulge into a life where every product reminds you of freshness and purity. When it comes to health, Saltbae provides you with the most natural and organic salt products that are from the farm without any chemical involvement.

Saltbae aims to create and provide produce that lives in your kitchen and inspire them to fall in love with their ingredients. Saltbae is made of two words- Salt and Bae. Bae is a word that spells out to be ‘Before anyone else’. The philosophy behind the name comes down to seasoning and putting flavor to everything before consuming it.

Saltbae is a premium brand focusing on urban area of India. This creates an opportunity for better branding and more appealing graphics for the design of the labels on the product. The packaging is focused towards using the product as it is from the packaging provided. The packaging will be user friendly. Each type of product has distinct looks and the same applies to different kinds of packaging as per the weight. New branding and new identity to the packaging for a premium look to go with premium ingredients.