Imperial Stag

Design: Argo
Location: Argentina
Project Type: Produced
Client: Imperial Stag
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Offset digital

Why on earth would two American hunters, the Dos Cazadores, end up buying a vineyard in Argentina? Because they (and their families) were passionate about their sport, their food and their wine, and wanted a wine that expressed the history, beauty, art, style and excitement of hunting and was especially designed to be drunk with game.

A mature stag may well have 12 to 15 branches (called “tines” or “points”) to his antlers; stags are often named according to the number of these points. A Red deer with 12 points (six per antler) to his antler is called a “Royal stag”, while 14 points make an “Imperial stag” and an animal with 16 points or more is referred to as a “Monarch”.

To carry out the design we investigated the culture of hunting, the imperial deer and the animals of the areas where they went. We draw on the aesthetics of ancient hunting weapons. We seek to convey the adventurous spirit, the lifestyle of the founders and the elegance of an excellent wine.