Location: Belgium
Project Type: Produced
Client: La Favo
Product Launch Location: Europe
Packaging Contents: Granola
Packaging Substrate / Materials: Cardboard, Paper
Printing Process: Offset printing
Born out of a passion for deliciously healthy and respectful cereals, La Favo has been, for a number of years now, one of the most prominent players in this new wave of breakfast innovations. Sourcing their ingredients almost exclusively from local origins, the brand works hard to respect the environment as well as our health and wellbeing.
After developing a wide range of indulgent granola products, the brand decided to create more tailor-made cereals for specific nutritional needs. These new caring references catered for a Low Sugar need with their new apple & cashew granola and a completely Grain Free variant containing coconut and other multiple nuts and seeds.
Our challenge was to respect both La Favo’s branding and naturally premium styling whilst clearly setting these two new references apart from the rest. Our approach was to reflect a refreshingly healthy vitality by using the natural striping and crisp colours, flowing diagonally across each pack. This combined with real ingredient photography enabled us to create just the right balance between stand-out individuality and appetite appeal.
What a healthy way to start your day.
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