Andy's Frozen Custard Pick 6

Design: Atomicdust
Location: United States
Project Type: Produced
Client: Andy's Frozen Custard
Product Launch Location: United States
Packaging Contents: Frozen Custard
Packaging Substrate / Materials: Paper

Andy’s Frozen Custard is famous for its delicious frozen treats served under bright lights on big patios. With 70+ locations across the U.S., the company wanted to be its frozen treats to be enjoyable anywhere. They had come up with a new idea: The Andy's Pick 6.

The Pick 6 would feature six half pints of frozen custard, each with a different flavor or topping. We designed simple but bold cups, featuring the Andy’s Anywhere brand identity, language and badges. We also designed a carrying case that ensures the treats can just as easily be stashed in the freezer or brought on the road.