Binge Asana Peanut Butters

Design: Kaveri Zachariah
Location: India
Project Type: Produced
Client: Binge Asana
Product Launch Location: India
Packaging Contents: Peanut Butter
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital Printing

With its unique brand name, this brand focussed on integrating the art of balance which is primarily taught in yoga. This varies right from postures to what you eat. Hence the name "Binge Asana". The logo was uniquely crafted, with the "e" from binge extending to the "a" of asana hence bringing out the brand principle. The founder of the brand is a certified yoga acharya and also a chef - which represents her journey in finding her balance in what she does. As far as the packaging goes, the yoga postures/asanas interact with the ingredient which is glorified in the packs. The type used here is inspired from the type used in athletic clothing brands, to bring out a sense of dynamism contrary to the muted colors used in the rest of the packaging, hence finding the art of balance through the product packaging.

This brand focussed on integrating the art of balance which is primarily taught in yoga. This varies right from postures to what you eat. Hence the name "Binge Asana". The logo was uniquely crafted, with the "e" from binge extending to the "a" of asana hence bringing out the brand principle of finding your balance which also happens to be the tagline.As far as the packaging goes, the women doing these yoga postures/asanas interact with the ingredient which is glorified in the packs as shown. The type used here is inspired from the type used in athletic clothing brands, to bring out a sense of dynamism contrary to the muted colors used in the rest of the packaging, hence finding the art of balance through the product packaging.