Chatak - Indian Snacks

Design: Itiha Creative Studio
Location: India
Project Type: Concept
Packaging Contents: Indian snacks, Eatables
Packaging Substrate / Materials: Plastic, paper , cardboard

The characters in the packaging are inspired from the traditional Maharashtrian way, where the ‘Ajji’ or grandma makes the laddoos during festivals and the children devour the sweets and snacks. The patterns used in the background add to the Indian look and feel of the product. The subtle use of the most popular Marathi words describing the attributes of the snacks all add to it's uniqueness.

Visual Language:

• The visual language used in the packaging brings out the essence of Maharashtrian culture in all it's shapes and colors.
• The vibrant colors are popularly used in the Indian 'Rangoli' designs.
• The Characters are inspired from our childhood memories and reflect every Maharashtrian household.