Design: Abha Prashant Baxi
Location: India
Project Type: Concept
Packaging Contents: Herbal Infusion Drink, Beverage, Ayurvedic
This is a hypothetical project created along the lines of an existing brand. Arka is a herbal infusion brand based in Madhya Pradesh. It consists of ayurvedic elements such as Hibiscus, Tulsi, Ginger, Turmeric and so on. Regular intake of Arka detoxifies the body of harmful toxins. It is also rich in anti-oxidants which helps in relaxation and boosts immunity.
The inspiration for this project is drawn from Madhya Pradesh's infamous Gond Art to bring out the origin of the brand and to give an overall Indian look and feel. Gond paintings can be described as ‘one line work’ Art. Dots and dashes are added to impart a greater sense of movement and increase the amount of detail. Another very striking facet of Gond paintings is the use of bright vivid colors.
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