Design: ABC Design communication
Location: Greece
Project Type: Produced
Client: Kondos S.A.
Product Launch Location: Europe
Packaging Contents: Dried fruits, jam, sauces
Packaging Substrate / Materials: Glass, Paper
Printing Process: Screen printing
ABC Design Communication was assigned by Kondos S.A. the rebranding of traditional greek prodicts “Kondos” and the creation of labels and boxes for the new products. The target was to embrace the packaging with a traditional atmosphere, clear forms and to make the different products easily distinct.
A vector visualization of the fruits, with an engraving technique was the creative idea, as well as the color codes that stress the different labels, and are related to the fruits. The logo was adjusted in the new design style, keeping the figure of the company’s founder, emphasizing in the personal relationship between the company and the consumer.
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