Concept by Michael Gump Jr., studying at Bowling Green State University for Bachelor of Fine Arts Degree in Graphic Design.
Pure Bake Shop is a Toledo based bakery that specializes in gluten free products. The bakery uses all natural ingredients including organic beans, soy, and nut flours for their baked goods. I wanted to accentuate the 'purity' of the bakeshop. The mixture of large, but thin typography, and dot patterns along with the soft vellum packaging create a mood that encompasses the pure aspect on which the bakeshop takes pride.
Lovely but it kind of reminds me of soap more than food.
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