Designed by Kevin Kwok, currently attending Art Center College of Design with an emphasis in Interaction and Graphic Designer. This project is currently a Semifinalist in the 2010 Adobe Design Achievement Awards.
The redesign of General Electric CFL light bulbs is aimed to bring a friendlier shelf presence through the use of basic informative graphics. An advantage of the redesign is the ability to stack the packages together to complete the graphical form of a CFL light bulb. The top and bottom of each package might look familiar, they graphically resemble what the top and bottom of a CFL light bulb. Also something to note is each wattage has it's own color identity.
The redesign also considered the environment, the new design is packaged with post consumer cardboard rather than calm shell plastic. This ensures the use of less natural resources and therefore less impact on the environment. GE would also allow consumers to put old CFL light bulbs back in these packages and mail them back to be recycled.
Big fan of this design. Clean, yet innovative and highlighted the eco-factor. Keep it up Kevin.
ReplyDeleteYes, it's nice from a graphic point of view but completely useless commercially, because these packs do not meet EU regulations for this kind of product.
ReplyDeleteI love it; what a thoughtful design. Those EU regulations don't apply in the US...but others do so it may have to be adapted but I think it could work.
ReplyDeleteNice concept! :)
ReplyDeleteIn their time, this was a wonderful design! Nowadays these have been overtaken by the LED. Hope whoever reads this comment is well in any time that you should find it. Have a good day!
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